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Counterblast [KINDLE] ❅ Counterblast By Marshall McLuhan – Thomashillier.co.uk In 1969 Marshall McLuhan observed that today we live invested with an electric information environment that is uite as imperceptible to us as water is to a fish He was convinced that the new electroni In Marshall McLuhan observed that today we live invested with an electric information environment that is uite as imperceptible to us as water is to a fish He was convinced that the new electronic media shape not only the information they convey but also our very consciousness and that in order to actually perceive this a counter environment is needed To demonstrate his point McLuhan wrote Counterblast More a manifesto than a book Counterblast is a typographically explosive compilation of short essays and probes complex ideas compressed into a few thought provoking words all of which focus on the effects of media on the human condition It could be seen as a compilation of bold headlines and it is hauntingly prescient as this superbly reproduced facsimile of the original edition will affirm In true McLuhan style that title 'Counterblast' is a play on the word 'Blast' the name given to a magazine designed by Wyndham Lewis in and the first publication ever to be set in heavy headline type albeit in the face of enormous resistance from the London printing establishment who considered it anti literary.


2 thoughts on “Counterblast

  1. Mikko Mikko says:

    juuh


  2. Amy Amy says:

    One word; trippy This book has bright colours bold text upside down and backwards text McLuhan definitely drew attention to the medium in this book


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